Our Vision… 
- …To make new cultural places and products using digital arts technology.
- …To create new tools for human sensing, knowing, and responding.
- …To forward the graceful evolution of man, technology, and nature.
- …To respect and empower the grand design.
Our Goals…
- …To serve our clients, users, network, and planet.
- …To inform, inspire, and participate in global digital culture.
- …To make products people understand, use, and return to with joy.
Our Strategy…
- …Draw on the foundations of Design, Art, and Science.
- …Mobilize and apply the pool of modern technology.
- …Nurture understanding of hidden forces and opportunities.
- …Keep it Simple, Make it Whole.
- …Focus on making powerful experiences and functional products.
We believe good technology brings us all together; it expands our capacities, extends the reach of our understanding, and ultimately changes what is possible. We also have a strong commitment to educational and "green" projects, recognizing we must improve the balance between culture, technology and ecology or the rest just doesn't matter. Truly the modern technological city is an entirely new biome on this planet. Our individual technology choices quickly mass into major global impacts. Well-made technologies consider these and other side-effects, leaving the user with a simple interface to a complex, well-managed, process.
- "...Jane Honey, maybe it's time we moved to the asteroids."' --George Jetson.